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Category Archives: Marketing
I just spent 2.5 hours watching a DVD of a presentation that I can only describe as an insomnia cure. At least they didn’t actually read the PP slides, but black text on a white background is so passe’. It … Continue reading
The most interesting thing about Black Friday was that it was so darn nice. Granted, we only went to a couple of stores, but the ones we did visit the staff was courteous and helpful, everything was well-stocked (as much … Continue reading
Joe Calloway calls them Tiebreakers. Say I am looking for a plumber. I leave message for two of them, and only one of them calls me back. It’s sad, but it is a tiebreaker. Right there I’ve made my decision, … Continue reading
photo by ell brown Do you welcome your customers? Do they feel welcome in your store? Or are you one of those owners who sits behind the register and waits for somebody to buy something? The fact is, you need … Continue reading
My wife received an email from her hair stylist yesterday. She thought it was different, so she showed it to me, and, having my marketing goggles on, I agreed. Here’s what I noticed: 1. She got an EMAIL from her … Continue reading