Category Archives: Marketing

News Flash: It’s 2011, and Your Powerpoint is Still Bad

I just spent 2.5 hours watching a DVD of a presentation that I can only describe as an insomnia cure. At least they didn’t actually read the PP slides, but black text on a white background is so passe’. It … Continue reading

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The most interesting thing about Black Friday was…

The most interesting thing about Black Friday was that it was so darn nice. Granted, we only went to a couple of stores, but the ones we did visit the staff was courteous and helpful, everything was well-stocked (as much … Continue reading

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Can You Break the Tie?

Joe Calloway calls them Tiebreakers. Say I am looking for a plumber. I leave message for two of them, and only one of them calls me back. It’s sad, but it is a tiebreaker. Right there I’ve made my decision, … Continue reading

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Welcome!

photo by ell brown Do you welcome your customers? Do they feel welcome in your store? Or are you one of those owners who sits behind the register and waits for somebody to buy something? The fact is, you need … Continue reading

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Marketing for Hairstylists: The Way to Do It

My wife received an email from her hair stylist yesterday. She thought it was different, so she showed it to me, and, having my marketing goggles on, I agreed. Here’s what I noticed: 1.    She got an EMAIL from her … Continue reading

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A Solution For Better Service?

Maria Palma on Her Blog talks about a possible solution to better service. Would a reward system work in most businesses? I commented that Macy’s had an interesting reward policy, in that they had staff members write their names on … Continue reading

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