Tim Miles asks “What is it that you’re trying to make happen?” I have noticed this theme in many different scenarios, business and personal.
Humans seem to have a difficult time getting REALLY specific about what they want. And business owners have a hard time getting past “I want to make money” or “People need to buy my product.”
It goes back to the principle of “you’re not selling a drill; you’re selling a hole in the wall.” A solution, not a product. A result, not a sale.
This is where all of your marketing should begin.