Small Biz Marketing: A solution, not a product

Tim Miles asks “What is it that you’re trying to make happen?” I have noticed this theme in many different scenarios, business and personal.

Humans seem to have a difficult time getting REALLY specific about what they want. And business owners have a hard time getting past “I want to make money” or “People need to buy my product.”

It goes back to the principle of “you’re not selling a drill; you’re selling a hole in the wall.” A solution, not a product. A result, not a sale.

This is where all of your marketing should begin.

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About Robert B. Wallis

Robert B. Wallis is The Marketing Outsider ™, an author, speaker and consultant who helps business owners increase sales by looking at their business through the eyes of their customers.
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