Small Biz Marketing: A solution, not a product

Tim Miles asks “What is it that you’re trying to make happen?” I have noticed this theme in many different scenarios, business and personal.

Humans seem to have a difficult time getting REALLY specific about what they want. And business owners have a hard time getting past “I want to make money” or “People need to buy my product.”

It goes back to the principle of “you’re not selling a drill; you’re selling a hole in the wall.” A solution, not a product. A result, not a sale.

This is where all of your marketing should begin.


About Robert B. Wallis

Robert B. Wallis is The Marketing Outsider ™, an author, speaker and consultant who helps business owners increase sales by looking at their business through the eyes of their customers.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s