Like that? That was a litle ditty that my wife came up with at a very low time in our lives. The funny thing is, on some level she was right.
The reason I bring it up is to remind you that nobody cares about your problems. Not me, not your neighbors, and certainly not your prospective clients.
Last year, we hired a contractor to dig a trench in our yard. We found him through Craigslist. It was, for him, a small job. When I spoke to him on the phone, he was telling me how he didn’t usually advertise through Craigslist, but times were hard and business was down, so he was getting creative. Okay, I have no problem with that. Getting creative is What I Do.
But when he came to estimate the job, he started talking about how much gas is cost to drive his trencher to my house, how he was going to have to pay his employee to do the handwork where the trencher wouldn’t fit, etc. In short, he wasn’t making any money on this job.
I don’t care.
I don’t care about your expenses. I don’t care how much work it is. It’s your chosen line of work. You own the business for goodness sake! If you can’t cover your expenses, raise your price, or pass on the work. Just keep in mind that other contractors are doing exactly what you do at the price you deem too low.
My Mother-in-Law recently got an estimate from two home organizers to come in and de-clutter her bedroom. One of them went on and on about how far she had to drive to get to the house. The “gas costs money” issue again.
She didn’t care. She hired the other organizer, who not only did not complain about her business expenses, but also charged less.
Bottom line: You won’t get anywhere complaining to your prospects about how hard it is out there, or that you’re not making any money on this deal. The only place you are likely to get to is out the door.
Rob Wallis is The Marketing Outsider, a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group