Nothing can affect your business more than a good (or bad) customer experience. Think back on places you’ve been that you told your friends about. Chances are that you either had something MAGICAL happen, or something HORRIBLE happen. Either way it gets talked about. What was your most memorable customer experience?
Rob Wallis is The Marketing Outsider, a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group