The most interesting thing about Black Friday was that it was so darn nice.
Granted, we only went to a couple of stores, but the ones we did visit the staff was courteous and helpful, everything was well-stocked (as much as it could be on the Biggest Shopping Day of the Year), and the customers were not pushy and cranky. I’m not sure the reason, but in the past it has been very different.
According to a National Retail Federation (NRF) survey, 212 million people shopped on Friday, that’s more than half the country! USA! USA! Do we know how to spend or what? Better than any stimulus package, that’s for sure.
And ahead of us is Cyber Monday, which is both the biggest day for online sales and the least productive day of the year for workers. Well, as long as they can pay their credit card bills, who’s complaining?
Rob Wallis is The Marketing Outsider, a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group