The Anthropologie Card – Improving the Loyalty Card

It’s probably been around for a while, but The Outsider just heard about quirky women’s clothing store Anthropologie’s version of the loyalty card.

What makes it different? Well, the first thing that jumped out was “receipt-free returns” That’s right, if you bought something (and, presumably, used the card at the time), you can return the item without the receipt. To anyone who has tried to return an item, especially clothing, this is HUGE. Take that privacy freaks!

As well as the convenience factor, you of course get the obligatory newsletters, catalogs, etc. But you also get a nifty bag to put it in, as well as a handmade-looking booklet that reinforces the brand.

While neither The Outsider nor his wife are a fan of the store, He has to give a thumbs-up to their marketing department for coming up with an extension of the loyalty card idea. ————————————————–
Rob Wallis is The Marketing Outsider, a speaker, author, and consultant who helps business owners increase their profitability by improving their visibility. Contact him at The Wallis Group

Advertisements

About Robert B. Wallis - Marketing Outsider

Robert B. Wallis is The Marketing Outsider ™, a speaker and consultant who helps business owners increase sales by looking at their business through the eyes of their customers. He is the author of "Seven Ways to Run Your Business (Into the Ground)," which is available from his website, www.thewallisgroup.com. Reach Robert at outsider@thewallisgroup.com
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s