Monthly Archives: August 2010

Lessons Learned from Undercover Boss

Another great episode of Undercover Boss last night. This one really exampled the importance of the customer experience, and the fact that CEO’s have no idea what their own staff does to create that experience. I challenge every manager to … Continue reading

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The Anthropologie Card – Improving the Loyalty Card

It’s probably been around for a while, but The Outsider just heard about quirky women’s clothing store Anthropologie’s version of the loyalty card. What makes it different? Well, the first thing that jumped out was “receipt-free returns” That’s right, if … Continue reading

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Do we Still Need Websites?

We have Twitter, Facebook, and all of the other tools that have now been tweaked for marketing. So do you still need your own website? Comments, please.http://adage.com/cmostrategy/article?article_id=145351 ————————————————– Bob Wallis is a speaker, author, and consultant who helps business owners … Continue reading

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Marketing for Hairstylists: The Way to Do It

My wife received an email from her hair stylist yesterday. She thought it was different, so she showed it to me, and, having my marketing goggles on, I agreed. Here’s what I noticed: 1.    She got an EMAIL from her … Continue reading

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Are You Experienced?

When it comes to a live performance/concert/gallery show, one thing will make you stand out: The Experience. In This blog post,   Bob Baker links to a video clip of live music producer Tom Jackson. Tom is a guy who truly … Continue reading

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If They Knew You…

Has anybody heard of you? Probably not. Think about a stranger you pass on the street or in front of you at the grocery store. Do you think, if you knew that person, if you knew their backstory, where they … Continue reading

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